FIRST MOTORS LAUNCHES HYUNDAI CAMPAIGN TO SPONSOR EUFA'S CUP CHAMPIONSHIP 2008

Campaign Includes Official Visits to Embassies, Clubs and Live Entertainment at Shopping Complexes

First Motors, the exclusive and authorized agent for Hyundai cars in the Kingdom of Bahrain, has launched a wide scale promotional campaign for Hyundai Motor Company's official sponsorship of the European Union's Football (EUFA) Association Cup Championship 2008, held in both Switzerland in Austria in June. The campaign comes as part of the framework of joint business co-operation and co-ordination between Hyundai Motors Company and First Motors, Bahrain, for the purpose focusing on the Company's efforts  in support of international social and sports events.

In this framework, Mr. Zayed R. Alzayani, the Managing Director of First Motors, has expressed deep joy and happiness over the launch of the promotional campaign for the official sponsorship by Hyundai Motor Company of the EUFA Cup Championship. He praised the effective and instrumental role played by the Company in supporting and sponsoring all international sports activities  which receive due popular attention, thus enhancing its economic status and  pioneering position.

The activities included official visits made by the marketing team of First Motors, led by the Company's Managing Director, Mr. Zayed R. Alzayani, to a number of embassies of European countries whose national teams participated in EUFA's championship. This included visits to the Italian, Turkish, Greek, Russian, Portuguese and German embassies, during which the marketing team extended congratulations to their Excellencies the Ambassadors on reaching the finals by their national teams. The marketing team stressed the role which Hyundai Motor Company can play in supporting different events and sports activities on the international forums. During these visits, the marketing team members were wearing the T-Shirts of the national teams of participating national teams, and they also painted Hyundai cars in the colours of the European countries participating in the championship, creating special atmosphere that enhanced interaction and effective marketing.

On the other hand, First Motors' Marketing Team paid visits to a number of sports clubs in Bahrain, during which its members met with the officials of these clubs to enlighten them on Hyundai Motor Company's official sponsorship of EUFA's Cup Championship. This constructive vision is adopted by the Company in supporting international sports events.

Meanwhile, First Motors put a jumbo football decorated with the championship logo at the entrance of the Company's showroom in Sitra, and an event was held inviting the public to put their signatures on the football and write mottos to enter the draws for prizes in the form of tickets, including accommodation, to attend some of the championship events. The ball, signed by Bahrain's public, will be moved from its location to one of the pitches of EUFA's Cup.

As a sign of more outreach with Bahrain's public, the Company has also organized a number live events, featuring musical shows by traditional bands in different shopping complexes frequented by Bahrainis, residents and GCC visitors. To mix the general atmosphere with that experienced by football fans, traditional musical teams wearing the national T-Shirts of teams participating in the championship made encouraging songs and screams, dancing to their tunes, in a festive mood that created entertainment, enjoyment and interaction. To the loud tunes and repeated songs, members of musical teams and visitors of commercial complexes performed live shows which were a source of enthusiasm that took them to the championship atmosphere.

First Motors has spread the promotional campaign of Hyundai Motor Company's sponsorship of EUFA's Cup by benefiting from the audio-visual and written media to provide an all-out coverage including radio and television, in addition to other coverage using the local press and billboards on public roads.

On the other hand, through its marketing campaign to support Hyundai Motor Company's official sponsorship of EUFA Cup, First Motors, the exclusive and authorized agent for Hyundai Motors in Bahrain,  has held several live events and competitions to put Bahrain's sports public into the event and offer prizes which are air tickets, including accommodation. It is also providing the opportunity to participate in draws for air tickets, including accommodation, to attend the championship events when buying a Hyundai car during the campaign period.

Hyundai Motor Company, which is one of the world's six motor giants, has earlier entered into an official sponsorship contract for a number of the Federation Internationale de Association (FIFA), whereby it has become a partner and an official sponsor of international sports events and activities, in addition to a long-term contract to sponsor different FIFA's events, which will include the next World Cup to be held in South Africa in 2010.  True to its commitments and obligations, Hyundai Motor Company is sponsoring EUFA's Cup 2008 which is Europe's most prestigious event and the most followed sports event by sports fans all over the world after the World Football Cup. Due to the importance of this championship of a world level, Hyundai Motor Company gives utmost priority to sponsoring the event and to marketing and promoting it at all  international and local levels.

Over the past decades, Hyundai Motor Company has proved its ability to move quickly to more advanced stages on the level of its commercial base and make repeated successes by diversifying its products and improving its sales, thus becoming one of the world's six major auto companies. By sponsoring EUFA's Cup, it is honouring its commitments to international partnership with FIFA in providing support for different sports events worldwide.

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