Genesis, Hyundai’s New Beginning

Marking a new beginning, Hyundai Motor Co. announced Genesis as the official name of its eagerly anticipated luxury sports sedan.  Benchmarking and bettering the competition, the Hyundai Genesis redefines luxury by presenting a credible alternative to the premium automobile offerings from Germany, Japan and the United States.

Adopting a rear wheel drive architecture and numerous technical innovations, Genesis opens a new era of high performance Hyundai motoring. 

At the same time, the company has unveiled the Genesis emblem consisting of the Genesis logotype set in a black hexagonal shield framed by a pair of wings. The wings, executed in a hyper-metallic silver, symbolize the spirt of flight and soaring above it all. 

With Genesis, Hyundai opens an exciting new chapter in its 40 year-long history to compete at the very highest levels of the automotive business. 

At the pinnacle of the Genesis motoring experience is the all-new Tau V-8 engine which will deliver 375 horsepower to the rear wheels through a six-speed automatic transmission.  Hyundai's silk-smooth V-6 Lambda engines will also be offered in 3.3- and 3.8-liter editions. Hyundai pledges excellence at every step of the Genesis ownership experience from purchase to delivery and after-sales service.

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