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Genesis being the car of the year

Hyundai is a company known for generous warranties, numerous
standard features and generally good reliability. It's not known
for large sedans, rear-wheel drive or luxury, but that didn't
stop the South Korean company from building the remarkable
Genesis, Cars.com's 2009 New Car of the Year. The improbably
quiet and luxurious cabin's roominess rivals many full-size
luxury sedans, yet the Genesis is priced below comparable
midsize luxury models. Its V-6 and V-8 engines are more powerful
than many competing models, yet are more efficient as well. The
smooth sixspeed automatic transmission is uncommonly responsive.

Hyundai's rise from being a punchline to overtaking Honda,
Nissan and Chrysler in global sales in just 10 years is
compelling, but the Genesis provoked more contemplation than
other candidates. Would a luxury owner really trade in for a
Hyundai? Would this be some buyers' first luxury car? Should the
automaker have created a separate brand like other companies
have? These rhetorical questions, however, couldn't change the
bottom line: The Genesis is surprising not simply because it's a
Hyundai, but because it gives the European stalwarts a solid run
for their money — and for much less of it. The Genesis is
Cars.com's 2009 New Car of the Year because we drove it —
pondered the window sticker again — and our collective reaction
was, "Wow."
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