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The Hyundai brand continues its upward march by ranking 69th, up three notches from 2008, in the 2009 Best Global Brands survey jointly conducted by Interbrand, a leading consultancy in branding, and Business Week, the New York-based global business media organization.

 Hyundai’s performance in the Global Brands Survey is commendable, especially in the context of the current recession. While the average brand value for automotive industries declined by 7.4 percent amid the global economic downturn, Hyundai saw a milder decline of 5 percent at US$4.6 billion, the least drop among automobile companies.

 

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